How to develop a distinctive DJ Brand

There are many things a DJ/Producer can do to stand out for branding. There are the obvious things like different photos or press shots, and a unique style/sound of music in a DJ’s set. But, the one and most important thing I find most DJ’s don’t touch on enough is their story.
STORY? Sounds simple right? Well, I will explain how big a role it plays with your music/DJ career, and how it can help you grow your brand.

Posted on February 24, 2017 and filed under DJ Business.

4 Ways Promoters can book you for DJ Gigs

In this blog, I want to talk about what promoters look for when booking a DJ. Having been behind the scenes for a Melbourne premier trance promoter, Majik Entertainment, for three years, I learned many valuable things. This will help give you the perspective of what goes through the mind of a promoter. Here is how you to get DJ gigs at clubs

Posted on February 5, 2017 and filed under DJ Business.

The hard road to building a brand as a DJ/producer

Social media as a DJ/producer can be a frustrating game for some. It’s more important now than ever before to grow your DJ following in order to grow your brand, become known, and get the gigs. Our success can really depend on the numbers we have on our Facebook, SoundCloud, and Instagram accounts. Although, I feel our success is determined by how we grow on the inside to become the person we were meant to be, on the outside as a musician being popular or not determines just how far one can go. In this blog, I will talk about why we struggle to get followers/likes, and what we can do to overcome this challenge.

Posted on January 30, 2017 and filed under DJ Business.

5 effective networking tips for DJs

Networking is an essential skill for all DJ’s that want to know to how to get booked for DJ gigs. It is all about connecting with other people when it's time to grow a DJ following, your brand and getting more success in nightclubs and the music industry. When I started my journey as a Melbourne DJ, I had no clue about networking and how it would affect my career.

Being the introvert I was, I felt uncomfortable meeting new people, but if you want to get the gigs, you must go all in.
Here is what I have learnt and hope you gain some benefit from.

Why DJs leave the music industry

There can be many reasons why a DJ can leave the music industry, but in this blog, I want to touch on two of them. These are core fundamental reasons why people can give up on success in the music industry and any goals or dreams in life.
We have all been guilty of thinking like this occasionally, and it is a natural thing to do, but if we are not aware of how to control our thoughts, we can give up in pursuit of our dreams.

Posted on October 25, 2016 and filed under DJ Business.

Why DJs and Music Producers can struggle to network

Networking as a DJ is a massive fundamental ingredient to success; we all need to do it, as nobody succeeds on their own. The thing is we can tend to avoid it, but we underestimate its importance to our music careers. Networking is a learnable skill and no matter how good we think we may be at it, I believe we could all be much better at it. In this blog, I want to highlight how I struggled to network in the music industry, how I overcame it, how you can too, and also the common mistakes I see time and time again from many DJs and Music Producers in Melbourne music industry.

How to deal with rejection as a DJ

Rejection in the music industry is very frequent and expect to receive a lot of it if you are looking to climb the ladder of DJ success. Rejection is something you need to encounter and you most definitely will, not only in the music industry, but in life to grow as a person and achieve your own personal fulfilment.

As a Melbourne DJ I have gone through a lot of rejection to get where I wanted to go, so in this blog, I will explain what it can mean to be rejected, how to deal with it and how it can come down to being a numbers game.

What you can do to get more exposure as a DJ

I am going to talk about taking a different path as a DJ in order to get more exposure. I am not going to give you a solution on what social media platforms you should be using or should not be using, or mention that you need to create another DJ mix or release a mash-up. I want to discuss why I believe it is a great idea to start using video to spread your message besides just sharing your music.

Posted on July 19, 2016 and filed under DJ Business.

How to remain standing in the DJ business

As a DJ you have core values, and reasons for doing what you do, and where you end up will result from what comes from your values. In this blog, I will be writing about what happens to DJs with the wrong core values, compared to a DJ with the right core values. And how you can recognise if your values are helping you in your current situation and on the road to success.

The time management solution for DJs and music producers

I am going to talk about a subject that does not get the attention it deserves for goal setting and time management. It’s called the 80/20 rule. Whether you are a DJ, a music producer or just wanting to win the game of life and achieve any success in your career, we all need to know how to use this 80/20 rule to accomplish our goals in the least amount of time. This is a life skill that can be applied to any area of our life, and once we understand how to integrate it, expect some massive results you never thought would be possible.

How to become a promoter

I want to continue from the last blog, as I was talking about the five reasons you should become a DJ/Promoter. Today, I want to discuss how you can become a promoter and a part of the music industry in Melbourne. This is all about the how to in this blog, not the why; if you missed out on the previous blog I urge you to visit it “here”.

5 reasons why you should become a DJ/Promoter

Think of this from another perspective; this could be a little bit of a wake-up call. To get DJ gigs we, DJ’s sometimes need to change our approach. If we have felt like we have exhausted all avenues, then this could be the one that might save your music career in the long run. So, here are five key tips why you should consider becoming the DJ/Promoter to get DJ gigs.