How to Grow your DJ Brand | Developing a Brand - Part 1

In order for us to get noticed in a crowded marketplace of DJs and get the DJ gigs we desire, we need to establish a name for ourselves and start developing an online brand. We also need to clearly communicate who we are and what we represent to our audience in order for people to understand our brand, music, and message.

Deadmua5 live in concert

Deadmua5 live in concert

The problems we can face as DJs and producers are getting clear about what our brand represents, then being the reflection of that when it comes to our online profile. It takes years of hard work and dedication to develop a successful brand.
And in this blog, I will talk about how we can get clear, define our brand, and suggest key steps for us to start building a strong foundation.

Getting motivated to create

In the beginning stages, putting together a professional-looking profile can seem challenging and like a lot of work. If you are anything like me, “a bit of a perfectionist” and want your website, social media pages, logos, and photography all looking pro, it can be a little overwhelming just knowing where to start, then how we can put it all together. So we can tend to put it at the back of the to-do list.

You may not be motivated to start doing it yet, but these blogs will help you step by step. And by doing it one step at a time, I guarantee that you will become clearer where you want to take your brand.

So let’s start with some questions to get you thinking.

What is your vision?

This is the thing that gives you motivation, along with the ‘why’ question -- why are you doing it? If you don't know this by now, it’s time to seriously think about it. Where do you want to be ten years from now? You must know this before even considering putting together an online brand. What is your dream? How do you want to be remembered? How do you want to make a difference and help others? What do you want to achieve in your life?

Get Inspired

Get photos, videos, and music, and draw inspiration from everyone who inspires you in the music or other industries. This will give you clarity and ideas for the future and help your brand development. You must have a vision before you begin.

“Nothing great was ever accomplished without inspiration”

Learn more with my eBook!

If you are wondering how to grow your DJ brand, get the help of an experienced Melbourne professional. Download Mike Power’s eBook today to get insider knowledge and advice from a successful artist.


Define who you are

In order to start creating an online brand or redefine your current one, you need to have strong answers to the following questions. This is what your audience wants to know about your brand.

Your background:

A brief bio or story about you that can include where you are from (country or state). You could also include previous experiences of being involved in the music industry or people you draw inspiration from who have inspired you to begin your career. Design two variations for a bio. Have a brief bio for Facebook and twitter, one paragraph short, and a longer one for your website, three to five paragraphs.

Your music:

What type of music genre or sub genre do you represent? Are you known for playing a particular sound? Do you have your own sound or style?

Your imagery:

Have you got photos that describe your looks as the DJ or producer you are? Do you have the right-looking fonts with your logos that match and represent your name with DJ style, your genre or sound? Are you going for the underground look? The commercial look? Or a funky look with your photos and logos?

Your personality:

Does your image and brand reflect your personality? Do you want to bring a certain brand/DJ personality so people can connect with you better? Are you funny, friendly, or down-to-earth? Or are you the serious-looking type who looks determined? Do you have a message or slogan to convey to people, like Steve Jobs created for Apple, “Think different”?  

What makes you unique and different:

What makes you stand out? Is it your production/sound? Is it your story and background? Is it your imagery? Is there a service you provide besides your own music? Do you teach music to other people?

This is just the first part to help get you off the ground or even clearer and more refined than you were before this. In the next blog I will go through website creation.

Posted on February 11, 2016 and filed under DJ gigs.